”Innovating is changing perspective.”

– Mark Greeven

Dr. Mark J. Greeven is a Chinese-speaking Dutch Professor of Innovation and Strategy. For over a decade he has been collaborating with Chinese innovative companies and entrepreneurial multinationals. Thousands of executives have followed his workshops on innovation, strategy and China.

Thinker | One of the “2017 Thinkers50 Radar list of 30 next generation business thinkers”, an annual ranking that the Financial Times deemed the “Oscars of Management Thinking”. Read my interview here: Thinkers50 Q&A

Author | Mark has written Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco (Routledge, 2018) and forthcoming Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China’s Innovators (MIT Press, forthcoming).

Educator | Mark has taught dozens of courses on innovation, strategy and entrepreneurship at global universities such as Zhejiang University, Erasmus University Rotterdam School of Management, Duke University Kunshan, East China Normal University, emlyon business school, Technical University Berlin.

Speaker | Book Mark as a speaker: SAGE Worldwide




Understanding China’s next wave of innovation

Three types of emerging innovators in China are making it increasingly difficult for Western multinationals to compete. Thousands of innovative companies are quietly disrupting numerous industries, overtaking incumbents, and developing new products and new business models. For a variety of reasons we’ll discuss here, these emerging innovators are not easy to identify — yet they …

Emerging from the shadows: The new Chinese giants aiming to unseat Alibaba and Tencent

Given Alibaba and Tencent’s market power and reach, it is hard to imagine competitors beating them. Indeed, the B in the oft-mentioned BAT, Baidu, has struggled to keep pace with its larger rivals. Is there life beyond Alibaba and Tencent? Can a new generation of entrepreneurs convince Chinese consumers to utilize new services and platforms? …

What we can learn from Chinese startups

Baidu, Tencent, Xiaomi oder Alibaba – alles chinesische Kopien von westlichen Erfolgskonzepten? Mit diesem Irrglauben räumte Mark Greeven, Professor für Innovation und Entrepreneurship an der Universität Hangzhou, in Zürich auf. Er rief dazu auf: «Kopiert China.» For German readers, please Read More: Persoenlich

”Innovating is changing perspective.”

– Mark Greeven