Retailers that successfully adapt to the pandemic’s social-distancing requirements offer a model for making a quick digital pivot. How do incumbents achieve such resilience? Here are five lessons for every traditional retailer.

The coronavirus has been devastating for many companies, turning countless shopping malls into retail wastelands. Yet the pockets of success also illustrate a path to forge ahead, despite the most challenging conditions, highlighting the wisdom of the saying, “no crisis should go to waste.”

Read more: MIT Sloan Management Review