2020 is shaping up to be a rough year for Huawei

Huawei’s business has been hit by international sanctions, but the world needs Huawei more than it realises, says IMD Business School’s Mark Greeven. 2020 is a challenging year for all businesses but Huawei has been hit especially hard – even though it continues churning out cutting-edge smartphones like the P40 Pro+. The company is tapping on the most relevant value pools for customers with 5G and cloud, but its profit margins will be challenged by geopolitical conditions. Huawei is certainly challenged but also appears resilient through decades-long preparedness. It is perhaps more important to the world of technology and innovation than headlines suggest. Even the Trump administration agrees that we cannot completely ban Huawei.