Cases
From Telco to Techco: Globe’s dual transformation
By: Richard Roi, Mark J. Greeven, Martin Králik
Many companies today face the need to embark on a dual transformation: Reinventing and sustaining their core business while concurrently creating new, future businesses. This case about Globe…
Midea: The digital transformation of a home appliances giant
By: Mark J. Greeven, Yunfei Feng, Wei Wei
Over the past decade, Asian companies have been launching accelerated and wide-ranging digital transformation initiatives. This has enabled some of them to become leading national and even…
Transforming Geely: From Fridges To Motorcycles To EVS … To?
By: Mark J. Greeven, Patrick Reinmoeller, Lisa Simone Duke, Wei Wei
The case is about the continuous entrepreneurial transformation, over two decades, of a company in terms of increasingly advanced technologies and international product markets. It describes how…
How Fuchs built a future ready China strategy
By Mark J. Greeven and Wei Wei
The case describes the strategic evolution of FUCHS China under the leadership of Zhu Qingping as the company transformed into a vital contributor to the global FUCHS2025 strategy. With 30 years’ experience in the automotive industry…
XCMG: DIGITAL BUSINESS TRANSFORMATION OF A MANUFACTURING GIANT
By: Mark J. Greeven, Yunfei Feng
This case was written in 2019, 10 years after Xuzhou Construction Machinery Group Co. Ltd. (XCMG) initiated its SAP ERP project in 2009. The digital transformation of XCMG has been so fast, that…
The Role of Ping An Technology in Enabling Ping An Group’s Digital Ecosystem
By: Mark J. Greeven, Lisa Duke, Jui An Yang, Wei Wei
By 2018 it was the largest insurance company in China. The case charts the development of the company and how it diversified across financial services. In particular, it talks about its strategic…
Alibaba’s Growth Frenzy: Expanding By Acquiring
By: Mark Greeven, Shiyu Hou, Tao Yue, Wei Wei, Bas Koene
While Alibaba’s growth from an apartment-sized company in 1999 to a company with the largest IPO value in American history in 2014 can only be high-velocity, founder Jack Ma’s taste for speed is…
Internationalization Strategy of Chinese Private Enterprises in Europe (Chemre: Learn From Crisis)
By: Shengyun Yang, Tao Yue, Mark Greeven
ChemRe EU was incorporated in 2008 in the Netherlands to support its Chinese client companies in registering chemical substances in their exports, in accordance with REACH regulations. ChemRe had…
Internationalization Strategy of Chinese Private Enterprises in Europe (Cycle Link: Procurement in Europe)
By: Shengyun Yang, Tao Yue, Mark Greeven
Supplement to case RSM037. Cycle Link Europe moved its European headquarters to Rotterdam, the Netherlands, in 2011 after experiencing difficulties in Germany. The company purchased and exported…
Internationalization Strategy of Chinese Private Enterprises in Europe (Shuguang: Learn By Doing)
By: Shengyun Yang, Tao Yue, Mark Greeven
Supplement to case RSM037. Shuguang Europe was established in 2008 in the Netherlands. Initially set up to handle REACH registrations for its headquarters in China, it soon engaged in overseas sales,…
The Business Network of the Alibaba Group
By: Mark Greeven , Sheng Yun Yang , Eric van Heck, Barbara Krug
China-based Alibaba Group, a world leading e-commerce company, attributes its success largely to the business network it has fostered. It founded various group companies to cross-sell …